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 THE CRITICAL CHALLENGES FACING MASONIC LEADERSHIPby Bro. Edward A RundGrand Lodge of A.F. & A.M. of the State of Illinois April 27, 1996 (Revised 
April 24, 2014)
Source: Midnight Freemason Blog
Last Modified: 
May 10, 2014 
 
Bro. Edward A. Rund is 
a life member of Wilmette Lodge # 931 in Illinois, where he has served as Master 
in 1986, 1996 and 2006. He holds several honorary memberships of various “Blue” 
lodges around the area. He has worked in several areas of the Grand Lodge of 
Illinois including; District Deputy, Representative to the Grand lodge of 
Minnesota,  Committee member, Chairman and Director of Masonic Education and was 
awarded the Grand Masters Award of Merit in 2011. Brother Rund is also a member 
of the Scottish Rite Valley of Chicago, the York Rite bodies including; the AMD, 
the Sovereign College, Knight Masons and the Red Cross of Constantine. He 
belongs to the OES as well. Brother Rund served as the Worshipful Master of the 
Illinois Lodge of Research in 2001 and is a member of numerous other Masonic 
related clubs and societies.  
INTRODUCTION 
The challenges facing leaders of 
any organization today are particularly daunting and, given the scope and 
accelerating pace of changes impacting everyone, these challenges are likely to 
become even more demanding in the years ahead. And yet, both leaders and 
organization theorists continue to struggle with issues such as: 
  
  
  What is leadership and how is it 
  to be distinguished from management?
  
  How do we best define the 
  purposes of an organization?
  
  What draws people to particular 
  products and services?
  
  How is a good following to be 
  achieved? 
As I have grappled with these 
questions over the years, both in theory and practice, I have come to develop an 
image of what I believe to be the essence of good leader behavior. If you will 
imagine a large sheet of plate glass floating horizontally before you, upon 
which I toss a handful of iron filings, you can see how these filings would fall 
upon the glass in every conceivable direction. This is similar to the manner in 
which people work together in most organizations, each attempting to achieve his 
or her own agenda. However, if we were to take a strong magnet and pass it under 
the glass from one side to the other, we would observe how each of those 
filings, polarized by the force of the magnet, would all orient in one direction 
along the path of the magnet. To me, good leadership comprises those magnetic 
attitudes and behaviors which cause followers to orient all of their efforts in 
the chosen direction. Those combined energies then move the organization 
progressively toward accomplishing its mission and goals. 
But what leader practices will 
accomplish such a feat? My research over the past few years suggests that it 
must begin with the clarification of purpose or mission, and the creation of a 
shared vision. A vision that stands clearly before all members of the 
organization such that they are powerfully drawn toward it and are willing to 
work diligently to bring it to fruition. Is it easy, certainly not or there 
would be a lot more successful leaders. This is not easy, but it is do-able with 
patience, persistence, and continuity over time. 
As Burt Nanus states in his book 
entitled, Visionary Leadership, “There is no more powerful engine driving an 
organization toward excellence and long-range success than an attractive, 
worthwhile, and achievable vision of the future, widely shared.” 
Societal Forces and Change
Few aspects of modern society seem 
more pervasive and persistent than change. It has been well documented that the 
pace of change that we experience in both our personal and work lives is 
accelerating. The scope and pace of this change, although progressing at 
different degrees in both developed and developing nations around the globe, has 
reached a level and an interconnectedness that can best be described as 
turbulent. Formal organizations, such as ours in particular, are subject to the 
effects of frequent changes in our environment, whether they appear as threats 
or as opportunities. Almost everyone is affected by the changes occurring all 
around him. Just consider the explosive energy released in the past few years 
related to the Internet. All of a sudden people who would never have thought of 
owning a home computer are clambering to figure out how many megs of this and 
how many mega-hertz of that they will need. 
Forces of change are often 
perceived as coming from the job, the community, the market place or even the 
government; however, many of these forces are societal or cultural in origin. 
Emil Durkheim, a nineteenth century French sociologist was one of the first to 
recognize, for example, that suicide which was always believed to be an 
individually triggered response was in fact a societally determined behavior. 
That's right; given a particular time period and nation, it was possible to 
statistically estimate the number of suicides that would occur based upon the 
turmoil faced by that nation. Closer to home, consider the effect that 
demographics of our aging population is having on American society, or the 
preoccupation we have all experienced with the entertainment revolution. 
Whatever one's particular preference, it can become an addictive escape from 
life's problems. Raised on video games, our young 
.adults 
find baseball and probably Freemasonry a bit too slow moving. 
In response to this pervasive 
change, businesses and service organizations, as well as associations are findin 
g they must continually adapt to a multiplicity of the socio-technical, 
economic, and political changes if they are to survive and thrive. As Richard 
Beckhard suggests, "This 'white water' turbulence is forcing most leaders to 
examine the very essence of their organizations. They must examine their basic 
purposes, their identities, and their relationships with customers or members, 
competitors, and communities.
 
The most prevalent way for 
organizations to adapt is through a process of planned change. When that process 
includes a time perspective of four to six years, and assesses both internal 
strengths and weaknesses as well as external threats and opportunities, it is 
called strategic planning.  
Current Problems and Issues 
In examining current problems and 
issues, I thought it might be instructive to use a “force field analysis” 
approach, whereby we determine some of the forces that are keeping men from 
joining and other forces that are promoting their candidacy in our Fraternity. 
As mentioned earlier, changing demographics in regard to age distribution; life 
spans; gender ratios; milestone ages such as entering marriage, becoming a 
parent, career moves, and retiring are having a powerful impact on American 
society and the way we are evolving. Increasing ethnic and cultural diversity, 
single person child rearing, as well as breakdowns in such developmental 
institutions as schools and churches are generating significant changes in our 
system of values. Many of these changes are producing forces which work against 
becoming a Mason.  
There is the growing pressure of 
time-demands as seen in the following examples:  
  
  
  Two wage-earner families that 
  must share in housekeeping and child rearing 
  
  Pressure to become a careerist, 
  sacrificing many life activities for the job, and even returning to school for 
  advanced education in 
  order to achieve promotions 
  
  Increasing competition for a 
  person's attention 
  coming from the need or interest in joining certain organizations, the drive 
  for personal fitness, or the allure of entertainment in its all forms. 
   
All of these consume the limited 
time available in our 24-hour days. Additionally, the cultural encouragements to 
be self- centered and to push for immediate gratification tend to diminish the 
perceived values found in "joining" others or undertaking longer term 
development activities, especially of a moral nature. Finally, 
the flare-ups, 
as we have seen lately in 
anti-masonic communications or news of abuses within other philanthropic 
charities that clearly cast aspersions on organizations such as ours. 
 
Should all this seem to make 
growth in Masonic membership appear hopeless? Let's look at the forces 
that 
might, prompt a man to join our gentle Craft. Given the hectic pace and growing 
pressures of modern life, many men are looking for a place of solace and relief 
from interpersonal politics.
They are looking for the 
missing meaning or purpose in their lives and a way to replace the values that 
give guidance, values that our superficial, throw-away society didn't provide 
them as they were growing up. In essence, whether verbalized or not, they are 
searching for the means to construct a life philosophy. Surprisingly, many men 
describe the need to be of service to someone or some group other than 
themselves or their immediate family. We see this confirmed in the growing 
number of volunteer activities across the United States.  
Remember, humans are social beings 
at the core of their nature. Men, especially, long for attachment and the 
positive affirmation that comes with “safe and dependable fellowship”. They 
enjoy being with like-minded 
people, yet having the opportunity to experience new ways of seeing things.
Obviously we, as members, 
have come to know that Freemasonry provides an environment and opportunity to 
meet many of these deeper needs. As such, we can take advantage of these forces. 
We can propel our association if only by increasing our effectiveness in 
spreading the word. Finally, given the above considerations,
it would be helpful to look 
at just what men do with their time at difference ages and when they might be 
most receptive to our message. The Masonic Renewal Committee has done a fine job 
in identifying and presenting this data. The important point to consider is that 
while we cannot eliminate the forces working against us, once they are 
identified, we can work together to counteract them.
 
Freemasonry as a Partial, yet Viable Solution
Let us begin by reviewing the 
purposes of Freemasonry. At the heart of our Craft is the drive for moral 
development, i.e., building individual character. To this I would add functional
development. That is first, 
the practice of lifelong learning, not just in Freemasonry, but across the arts 
and sciences and beyond. Secondly, it includes the use of critical thinking, or 
the capacity to regularly examine the assumptions underlying what we read and 
hear and question the validity of these assumptions. The next level of purpose 
relates to the practical methods of changing and improving behavior. This is 
done through regular fellowship with brethren, observing their good deportment 
and patterning ours thereafter. Lastly, are the purposes of applying Masonic 
standards of behavior in the community, being a good citizen, and extending 
charity and acts of kindness wherever possible.
Herein lies what I believe 
to be one of the ultimate purposes of Freemasonry as it is practiced today: The 
collective good will and exemplary behavior of more and more Masons in the 
community, so as to raise the general level of 
life 
quality throughout the world, making it a better and better place through the 
leadership and inspiration of a multitude of Masons.
 
If we now line up these principles 
of behavior and the environment they create where Masons are 
gathered, we will find they match fairly closely with the needs of the typical 
fellow as outlined above. Some examples might be, when men meet on the level and 
enjoy the benefits of brotherly love, they no longer need to spend time and 
energy keeping up their protective defenses. They can relax, be themselves, and 
enjoy true companionship and the solace they deeply seek. Also, they can immerse 
themselves in a rich and meaningful life philosophy and are likely to plumb its 
depths throughout 
the remainder of their lives, 
thereby sustaining that guidance before them. Such guidance will assist in 
making so many of those life choices which we all must face.
 
Now, it is unrealistic to expect 
that Masonry can meet most of a person's needs, but it certainly can meet many 
of the deeper, more spiritual ones. And there is no reason why Freemasonry 
cannot work alongside other institutions also providing moral development and 
solace.  
Strategic Management for Grand and Local Lodges 
For Freemasonry to do its good 
work on an ever-increasing scale, it must survive, thrive, and become more 
consistently visible as a force for good. As we continue to struggle with the 
overall size of our membership rolls, we often hear the debate about the 
importance of numbers. It is quite true that we need active, committed, and 
increasingly exemplary members in the Craft. Without
a turnaround in the number 
of active Masons, we may survive, but we will 
not thrive and will not become the positive force we need to be in the 
communities of our troubled world. How can we begin to achieve this turn-around, 
especially in light of the hindering 
forces 
presented earlier? I think one answer must be the application of a process, 
which has, in many ways, brought American business back to the forefront in a 
world of global competition.
That process is strategic 
management. A concept that is not difficult to define or explain, but can be a 
challenge to 
successfully implement for organizations typically resistant to change. 
 
If you have spent even one active 
year in Masonry, you know we are not adverse to borrowing ideas from one another 
nor from the world at large, so I suggest, "Why not explore the potential 
benefits of strategic management at both the local and Grand Lodge levels?" 
Regrettably, most of us are familiar with and quite comfortable with thinking at 
the operational level. We plan our Lodge year or establish an annual budget, but 
strategic thinking takes some added effort. We will only become comfortable with 
it through practice.
 
What makes 
the 
process strategic? First, it often incorporates a time frame of four to six 
years, a period even in our turbulent times that permits reasonable forecasts of 
coming events. 
Secondly, and quite importantly, 
it takes careful consideration of the forces and circumstances in the external 
environment beyond the organization's boundaries.
Third, the process then 
compares this condition with that which is internal to the organization,
its strengths and 
weaknesses. Fourth, the process calls for the identification or refinement of 
the mission and creation of a vision or a word pict ure of what the members 
would like to see their organization become at the end of the time period. A 
series of change strategies are then developed to move the current organization 
toward its vision. This is often done by identifying strategies that will best 
position the organization for the future, i.e., building on its strengths and 
attempting to correct its shortcomings, in order to take advantage of external 
opportunities or to avoid the effects of outside threats and to consistently 
achieve its mission. Strategic management, which 
combining this planning with implementation, is not a mystical rite, but simply 
a series of practical steps. 
When leaders permit their 
organizations to languish and decline both in membership and effectiveness, they 
can har dly be considered leaders. Unfortunately, this is the all too familiar 
case at all levels in Masonry today. We are suffering from a critical lack of 
creative and results achieving leadership. I fervently believe that if both 
Grand Lodge and lodge- level officers diligently commit to a strategic 
management philosophy and practice, we would see the improvement results we all 
dream of. It will not be easy. Freemasonry is a volunteer organization 
(difficult to manage for results and usually having limited resources) and 
filled with apathetic and untrained leaders. Even more complicating, those 
leaders have a year or possible two in the "sun"; the sun of ego-inflating pomp, 
ceremony, and fawning flattery. But, with due diligence, it can be done. It can 
be done through professional leadership such as the insertion of a trained 
executive director for a Grand jurisdiction, or it can be done by committing 
your lodge to the practice of training your upcoming leaders and requiring them 
to carry out strategic practices.  
How to get underway? Following the 
analysis of the jurisdiction's or lodge's environment and the internal 
strengths/weaknesses, it seems best to start by clarifying the mission. It 
should be member oriented, feasible, motivating, and specific in terms of 
answering such questions as: For improving the image, functioning, and 
well-being of the jurisdiction or lodge, an invigorating, achievable vision 
needs to be created through the participative involvement of as many active 
members as possible. In this way, the essential ingredients of commitment and 
ownership are obtained from the outset. As with so much of life in the market place today, 
the jurisdiction's or lodge's orientation must be fully customer (member) 
driven; satisfying their needs and exceeding their expectations. We must realize 
we are competing for their time, dollars, attention, and commitment. Will strategic management work for Masonry? 
Believe me; we need to make it work. I think Charles Darwin put this message 
most succinctly, “Those who adapted best, found they replaced the rest .” back to top   |